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According to Peter Drucker, “… a firm needs define itself not by the product it sells but by the customer benefits produced” (Notes on Marketing Strategy).This seems to have been one of Hulu’s core principles as summarized by CEO Jason … Continue reading
The Magazine Publishers of America (MPA) said, amongst other things, that by 2005, “the popularity of reading was at an all-time high and had beaten watching TV as the number one leisure activity (surpassing other categories such as going to … Continue reading
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